The Rise of Experiential Tourism and Music-Led Travel in India
Running and Movement: A Unique Way to Travel
Experiential travel is not limited to music; movement-based travel, particularly running tourism, is also gaining traction. Gauri Jayaram, founder and director, Active Holiday Company, highlights this growing trend: “Running-related tourism has taken the form of marathon event-linked tours, trail runs, small group training retreats or camps set in off-beat locations, and even city sightseeing. The trips allow participants to combine their passion for running with travel, making it a very personal experience in which they test and push their physical boundaries."
The appeal of movement-based tourism lies in its ability to offer a deeper connection to a place. Whether running past historical landmarks, navigating rugged mountain passes, or training with a community of like-minded enthusiasts, these experiences create an enduring bond with a destination. Cities like Valencia are tapping into this trend, investing in infrastructure to attract visitors who want to explore through movement.
A New Era of Travel
As experiential tourism continues to redefine the way people travel, it’s clear that destinations must evolve to cater to these new preferences. Whether through music festivals, culturally immersive stays, or movement-driven adventures, travel is becoming a deeply personal and transformative experience.